Brand Deal Rate Calculator
Stop guessing (or undercharging). Get a defensible sponsored-post rate range.
Followers
Engagement rate (%)
Deliverable
1 in-feed post
1 reel / video
1 story frame set
Post + reel bundle
Niche value
General lifestyle
Mid (fitness, food)
High (finance, B2B, tech)
Exclusivity / usage rights?
No
Yes (+50%)
Rush turnaround?
No
Yes (+25%)
$0
recommended rate
Baseline ≈ $100 per 10k followers, adjusted for engagement, format, niche, and terms. Always price the value to the brand, not just your size.