Customer Lifetime Value Calculator

Know what each customer is truly worth — then invest accordingly

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Service Business

Coaching, consulting, freelance

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Product / Shop

Physical or digital products

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Subscription

Retainer, membership, SaaS

Your Business Metrics

Average Sale / Project Value

Purchases Per Year

×/yr

Average Customer Lifespan2 years

Profit Margin (%)

Optional — for profit-based CLV

Active Customers (approx)

For total portfolio value

$—

Customer Lifetime Value

Fill in your metrics above to calculate your CLV

$—

Annual Value Per Customer

$—

Profit CLV

$—

Max Healthy CAC

$—

Portfolio Value