Email Frequency Planner
Email too little and they forget you; too much and they leave. Find your sustainable cadence.
Primary goal
Nurture & build trust
Sell regularly
Stay top-of-mind
Content you can realistically produce
Low — 2-4 emails/month
Medium — weekly-ish
High — multiple/week
Your list is mostly
New / unproven (recent sign-ups)
Warm & engaged
Cold / hasn’t heard from you in a while
Recommend Cadence