MVP Planner

The Core Idea

Define what your MVP is and who it's for before deciding what to build.

Product / Offer Name

Target Customer

The core problem it solves (one sentence) The core promise — what transformation or result does it deliver?

Price Point ($)

Delivery Format

Feature Sorter

Add every feature or deliverable you're considering — then sort each into Must Have (MVP), Nice to Have, or Save for Later. The MVP rule: if it doesn't directly deliver the core promise, it can wait.

✓ Must Have

None yet

◈ Nice to Have

None yet

○ Save for Later

None yet

Launch Plan

Launch Timeline

First Sales Target

Test Audience Size

How will you validate before fully building? What does MVP success look like? (your 30-day goal)

MVP Brief

Product

Customer & Problem

Core Promise

What's In the MVP (Must Have)

Excluded from v1 (Nice to Have)

Roadmap — Future Versions

Launch Targets

$—

Price Point

—

First Sales Goal

$—

Revenue Target

Validation Strategy

Success in 30 Days