UGC Creator Brief Tool
Brands send vague briefs; creators guess. Build a tight UGC brief both sides can run with.
Brand & product
Goal of this content
Sales / conversions
Awareness
Social proof / testimonial
Ad creative for paid
Format
9:16 vertical video
Photo set
Unboxing video
Testimonial video
How many deliverables
Hook angle
Key messages to land (one per line)
Don'ts / brand no-gos
Build Brief
Copy